Juan A. Rüsch
Data-driven Product leader, tech enthusiast, creator of user engagement and viral growth
About
Product leader specializing in social / network apps, user engagement and monetization strategies. Proven track record in engineering viral growth, optimizing user retention and leveraging data analytics to drive product success.
Work Experience
TonsserRemote
Jun 2024 - Present
Head of Product
Lead Product, Design, Data Analytics and Customer Experience teams. Define and hands-on execution of the product strategy. Focus on product-led growth, subscriptions and go-to-market strategy
TonsserRemote
May 2023 - Jun 2024
Senior Product Manager- Tonsser player app
Owned end-to-end product development for Tonsser's player app. Focused on core experience, engagement, growth and subscriptions.
TonsserHybrid
Jan 2022 - May 2023
Product Manager - Club Product & Talent Identification
Conceptualized and launched Discover and Tonsser's talent identification model along with partner clubs and federations
Tonsser
Jul 2021 - Jan 2022
Product Growth Specialist
Ownership of GTM Playbook. Conveptualized, launched and scaled Video Scout Network, capturing 2k+ player highlights / weeek in Paris.
Tonsser
Jan 2021 - Jul 2021
Product Manager - Player app
Contributed to the complete product development and releace cyles. Conducted user research, developed user personas and wrote user stories. Leveraged data-driven insights using PostgreSQL, Amplitude and Branch (Attribution)
Interactive Brokers + Universidad de Montevideo
Sept 2019 - Dec 2019
Project Manager
Planned and executed a multi-week academic competition focused on leveraging financial instruments to hedge risks for graduate and undergraduate students, in partnership with Interactive Brokers.
Above Borders
Mar 2019 - Jul 2019
Business Developer
Created and iterated on the GTM playbook for expansion into Sweden, Norway and Germany. Performed customer, market and competitor research to adjust product positioning. Negotiated contracts & agreements with suppliers.
Education
Lund University
2020 - 2020
Innovation Management (FEKH91), Entrepreneurship (FEKH92), Managing and Developing Organizations (FEKH45), Leadership and Change Management (FEKH46)
Universidad de Montevideo
2016 - 2020
B.Sc. International Business & Management (4-year)
Copenhagen Business School (CBS)
2019 - 2019
Exchange Student - Economics & Finance
Skills
Product Growth
Product Strategy
Business Strategy
Strategic planning
Startups
Data Analytics
A/B Testing
SQL
Python
Subscriptions
Economics
Team Leadership
Team Management
Training & Development